Strategy and Segmentation

FPM ASBL’s strategic framework is built around four pillars: strategic objectives, segmentation, intervention types and intervention approach.

Our strategic positioning is based on precise objectives

and well-targeted interventions that use modular, participatory approaches:

Strategic objectives

In pursuit of our mission, our general objective is to “provide institutional and technical strengthening for PFIs with real development potential.” The ultimate aim is for these PFIs to be in a position to offer a variety of high-quality financial products and services to MSMEs, and to do so responsibly. This general objective is broken down into four specific objectives, as shown opposite.

Market segmentation

Our market is segmented into three groups according to the legal form of the institutions we serve:

  • savings and credit cooperative organisations (SACCOs)
  • microfinance institutions (MFIs)
  • commercial banks targeting MSMEs.

Organisation

Operations are organised along the same lines as our areas of intervention, with a dedicated centre of expertise for each – including three for DTA (institutional

strengthening, specialised products and technological innovation) and another for cross-cutting technical assistance (CTA).

The Chief Operating Officer (COO) oversees the organisation of our operations, senior project managers lead our centres of expertise, and project managers handle individual projects,


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